I grew up in a collectivist society, which stresses community effort and family over the dog-eat-dog individualist philosophy. Both terms are extremely generalized and say little about each culture, but there are subtle things that are the key in determining which is which. I never had much use for directions or street names. Growing up on the small island of Guam, directions were given by indicating landmarks of everyday things, like a tree, blue trimmings on a house or strange looking stones. We had street names, just like they do in Shenmue and its Xbox sequel, but apparently the entire community found that they were more of an inconvenience.