The artistry on display here is merely one of commercial function rather than aesthetic form, akin to that of, say, a successful McDonald's advertising campaign. Sadly, just like the big M's marketing execs, it'll probably do exactly what it sets out to do: sustain the brand and make plenty of money in the process.
If Parents really want to protect their children, then I suggest they think twice about letting them play this game. There's nothing morally offensive in terms of content, but the idea that there are kids who will get hooked on something so inherently drab and aimless is really rather disheartening. […]