In the wake of Microsoft's unpopular and ultimately reversed turn towards invasive DRM and daily activation requirements, there has been a renewed discussion of the economic challenges of AAA development and the supposed danger that used games posed to the industry. The standard excuse that it's too great a challenge to create games that achieve players' graphical expectations while still selling enough games to be economically viable in the context of a console exclusive has been trotted out, and as usual it is false, or at least lacking in perspective.