In another example of "any publicity is good publicity," Microsoft invites Conan O'Brien into the offices of 343 Industries so that he can expose millions of his viewers to its upcoming Halo 4 game.
As one would expect from the Conan O'Brien Show, it degrades into an opportunity for silliness on O'Brien's part with very little of the game actually shown. To be fair, O'Brien is funny and the representatives for 343 Industries take their beating pretty well.
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