For those who don't know, PETA (People for the Ethical Treatment of Animals) has taken on Nintendo and Super Mario because Super Mario 3D Land for the 3DS features a Tanooki suit. According to PETA, this as good a time as any to call attention to the plight of the adorable tanuki.
In what has become typical PETA fashion, the organization has commissioned a pretty terrible flash-based "game", bathed a beloved primary-colored video game character in blood and attached disturbing video to further drive home their point.
A lot of it is tongue in check but you have to wonder if stunts like this don't just turn off more people that they could ever "enlighten".
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