The Mack 

When I read that No Hype Reviews was "packing it in", being a fellow an independent site owner who also focuses on game reviews with integrity (there aren't many of us out there), I couldn't help but feel sympathetic towards his plight. It's a situation that I'm all too familiar with.

I love how successful entrepreneurs will all say "follow your passion" and "do something you love."  But what do you do when your passion (game criticism) happens to be something that most of the world doesn't give a shit about? How do you monetize that?

The idea of paying someone to play a video game for 20 plus hours and write an intelligent and thought-provoking review about that experience may have sounded brilliant in 1999 when we first launched GameCritics.com during the dotcom boom, but in today's noisy RSS-driven sensory-overloaded blogosphere, it's a pipe dream. No Hype Reviews reminded me that if your game reviews aren't filled with dick jokes or if you aren't pissing off legions of fanboys, you have little hope of standing out.

Chi Kong Lui

Chi Kong Lui

In the 1980s, Chi grew up in small town on the outskirts of New York City called Jackson Heights. Latino actor, John Leguizamo referred to the town as the "melting pot of the world," and while living there, Chi was exposed to many diverse cultures, as well as a bevy of arcade classics such as Pac-Man, Space Ace, Space Harrier and Double Dragon. Chi's love of videogames only seemed to grow as his parents finally caved and bought him an 8-bit Nintendo Entertainment System (after being the only kid in the block without one). In the 1990s, Chi finagled his way into the prestigious Fiorello H. LaGuardia High School for the Performing Arts.

Somewhere between all the gaming, Chi some how managed to finish high school and get into the New York Institute of Technology. At the same time, Chi also interned at Virtual Frontiers, an Internet software consultancy where he learned the ways of HTML. Soon after acquiring his BFA, Chi went on to become the lead Web designer of the Anti-Defamation League. During his tenure there, Chi was instrumental in redesigning and relaunching the non-profit organization's Web site.

Today, Chi is the webmaster of the American Red Cross in Greater New York and somehow managed to work through the tragic events of September 11th without losing his sanity. Chi considers GameCritics.com his life's work and continues to be amazed that the web site is still standing after the recent dotcom fallout. It is his dream that GameCritics.com will accomplish two things: 1) Redefine the grammar of videogames much the same way French film critic Andre Bazin did for the art of cinema and 2) bring game criticism to the forefront of mainstream culture much the same way Siskel & Ebert did for film criticism.
Chi Kong Lui

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