In case no one noticed, in an interview with Entrepreneur, UFC President Dana White indirectly explained the rationale behind the controversial "Zuffa Myth."

Entrepreneur: How did you deal with the bad press the previous owners had generated?

White: They always say as long as you're getting press, whether it's good or bad, it's a positive thing. I've never agreed with that. I think that too much bad press can kill you. The thing that was great for us coming in and buying a company that had tons of bad press was we could come in and be the knight in shining armor. You could be the guy that comes in and says, "This is what they used to do, but this is what we're going to do now." Basically tell everyone how you're going to change it.

Many pundits and conspiracy theorists have previously described Zuffa as trying to immorally "rewrite history" and/or "take credit" for accomplishments that they had no part of. In actuality, this is an issue of public perception (something MMA still struggles with today) and Zuffa's efforts to reverse the negative image associated with the UFC and MMA.

I also spoke with a former segment-producer about the "Zuffa Myth." She described news outlets as being fast-paced and competitive environments where dozens of stories compete for a small amount of air-time and streamlined punchy news-bites win out over long-convoluted ones. Unfortunately, a more accurate depiction of UFC's resurrection under Zuffa would be too complicated with too many gray areas for the mainstream media to digest and consequently less attractive of a story. Rather, the black and white "myth" version of how Zuffa are the "knights in shining armor" as White explains, is more easily reported by the media and understood by the mainstream public.

While the "Zuffa Myth" aids in the public acceptance of MMA as a legitimate sport, it is morally difficult to defend a lie under any circumstance. Those who feel very strongly about the topic should take heart in that these mainstream articles that promote the myth are a dime-a-dozen and have little long-term effect on an Internet-enabled ADD generation.

We should be more concerned about future historical books that are written about MMA and if these books don't have a chapter about the "Zuffa Myth" and the role in played in MMA's perception, than we have a serious problem that needs to be addressed.

Chi Kong Lui

Chi Kong Lui

In the 1980s, Chi grew up in small town on the outskirts of New York City called Jackson Heights. Latino actor, John Leguizamo referred to the town as the "melting pot of the world," and while living there, Chi was exposed to many diverse cultures, as well as a bevy of arcade classics such as Pac-Man, Space Ace, Space Harrier and Double Dragon. Chi's love of videogames only seemed to grow as his parents finally caved and bought him an 8-bit Nintendo Entertainment System (after being the only kid in the block without one). In the 1990s, Chi finagled his way into the prestigious Fiorello H. LaGuardia High School for the Performing Arts.

Somewhere between all the gaming, Chi some how managed to finish high school and get into the New York Institute of Technology. At the same time, Chi also interned at Virtual Frontiers, an Internet software consultancy where he learned the ways of HTML. Soon after acquiring his BFA, Chi went on to become the lead Web designer of the Anti-Defamation League. During his tenure there, Chi was instrumental in redesigning and relaunching the non-profit organization's Web site.

Today, Chi is the webmaster of the American Red Cross in Greater New York and somehow managed to work through the tragic events of September 11th without losing his sanity. Chi considers his life's work and continues to be amazed that the web site is still standing after the recent dotcom fallout. It is his dream that will accomplish two things: 1) Redefine the grammar of videogames much the same way French film critic Andre Bazin did for the art of cinema and 2) bring game criticism to the forefront of mainstream culture much the same way Siskel & Ebert did for film criticism.
Chi Kong Lui
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14 years ago

I don’t think the “Zuffa Myth” is so much a myth here in America. I mean before Zuffa bought the UFC, the whole idea of MMA was about dead here in the states.

But, in England it was alive and well with Cage Rage (which if anyone didn’t know, you can pretty much catch their shows now on ProElite. They have a show today.) and then in Japan, you have/had Pride and K-1 Hero’s. So, technically it is only half true.

14 years ago

The “Zuffa myth” is more fact than fantasy. Dana may be somewhat foulmothed and arrogant, but it doesn’t take away from the fact that SEG failed with the UFC, and Zuffa have succeeded beyond anyone’s expectations. It’s also a fact that MMA, in general, has benefitted tremendously from Zuffa’s restoration of the UFC.

Certainly, there are details that Dana exaggerates (such as Zuffa’s role in getting the unified rules implemented); but, on the whole, Zuffa’s contribution to MMA has been tremendous. No myth there.