When I went to CBS.com this morning, I was surprised to see this massive collapsing flash ad for the Nintendo DS title Hotel Dusk Room 215:
"Touch Generations" may be a marketing term for Nintendo's attempt to broaden the base of people of videogames beyond, but it is refreshing to see a company put its money where its mouth is. Not only did they create a innovative game that Nintendo is calling an "interactive mystery novel" and played by holding the DS like a book, but they are also marketing it to the mainstream CBS network audience, which is traditionally known to skew more toward the geriatric end.
I give this marketing campaign for Hotel Dusk Room 215 an "A."
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