When I went to CBS.com this morning, I was surprised to see this massive collapsing flash ad for the Nintendo DS title Hotel Dusk Room 215:

Ad of Hotel Dusk Room 215 on CBS.com

"Touch Generations" may be a marketing term for Nintendo's attempt to broaden the base of people of videogames beyond, but it is refreshing to see a company put its money where its mouth is. Not only did they create a innovative game that Nintendo is calling an "interactive mystery novel" and played by holding the DS like a book, but they are also marketing it to the mainstream CBS network audience, which is traditionally known to skew more toward the geriatric end.

I give this marketing campaign for Hotel Dusk Room 215 an "A."

Chi Kong Lui
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shun
shun
14 years ago

Holding the DS by the sides is truly a gimmick; however, it’s a very well done gimmick and a lot of the game’s styles would’ve been compromised had it been made to be played as other DS games. As for my thoughts for the game, I’m quoting my post from a thread: “Make no mistakes about it: this is a point and click adventure. Haters of the particular genre, don’t bother, as nothing – save the art style – will appeal to anyone of such group. Being a point and click game, Hotel Dusk Room 215 doesn’t place too much… Read more »

Jason Karney
Jason Karney
14 years ago

I hadn’t actually heard of this game until I saw it at the game store last weekend. It looked interesting to me, atlhough I thought that holding the DS on its side seemed a little gimmicky. Yet shun likes it, so there must be some merit.

I don’t watch Rules, so would I enjoy this game? 🙂

shun
shun
14 years ago

Incidentally, I just got the game yesterday and from what I’ve seen so far, it’s quite impressive.

Whenever I sign in on MSN messenger, there’s an MSN-generated popup of its few sponsors, and I’ve always wondered about its seemingly permanent marketing of Riviera: The Promised Land.