The middle day of festivities at the Electronics Entertainment Expo here in Los Angeles was an exceptionally busy one. This entry is part one of two, as there were eight hours' worth of meetings and booth tours that took place.
After weeks of waiting—the E3 experience finally got underway on Tuesday. It was an early start (5am, to be exact), but after a breakfast with some awesome people– including a conversation with James Stella, Sears Holdings' Divisional Merchandise Manager for Movies, Music, & Video Games—it was off to the L.A. Convention Center to pick up our E3 badge holders and shoot some video.
My first year of E3 had a slow start. Not knowing how early I should get there to pick up my press pass, I found myself in the L.A. Convention Center at 8 o'clock. The process of getting my badge took three minutes at the most, so I had about four hours to kill before the main show floors were open to the media.
Looking at the calendar, we're less than two weeks away from what will be one of the most important E3 events in recent memory when it comes to what I call the Hardware Trinity—that is Nintendo, Sony, and Microsoft. Each of the three companies have issues to address. Nintendo is facing lackluster 3DS hardware sales and the lame-duck status of the Wii until its new platform is launched. Sony has to deal with the aftereffects of one of the largest online security breaches in history and major losses in the last year. Microsoft may seem bulletproof, but the stagnant nature of the Kinect sensor and a slow trickle of software for it call into question the viability of the technology.
These have been called Super Mario propaganda posters, but clearly these are Bowser propaganda posters. These are what we picture at the Bowser headquarters, in the Koopa and Goomba barracks and on the walls of their nurseries at home. It would only be through omnipresent propaganda that Bowser could command his followers on so many failed attempts to take over the Mushroom Kingdom.
Time has been gradually marching along since the news broke that I would be attending this year's Electronics Entertainment Expo—or E3, as most of us know it—and I thought that it's time to start talking about some things that I'm expecting to see happen during what will be one of the most important shows in recent memory. Some of these are already confirmed, and some may be a bit more unexpected. We'll certainly see how my predictions stack up versus reality when the show actually gets going in early June.
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