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Ted Price

Interview with Insomniac's Ted Price on Fuse

Fuse Screenshot

At E3 2011, as part of the Electronic Arts press conference, Insomniac Games announced Overstrike—a campy, over-the-top cooperative shooter. Around a year later, the game had received a facelift and a new name: Fuse. I spoke to Insomniac Games' CEO Ted Price about rebranding, multi-platform development, and what it is like to launch a brand-new franchise at the end of a console cycle.

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