Ubisoft

Game Description: You are Travis Touchdown, a normal guy (with an otaku geek streak) who wins a Beam Katana through an online auction and uses the weapon to start a new career as a professional killer. One day, an assassin named Helter Skelter appears before Travis and the two face off in a battle. Travis emerges victorious and finds himself in the presence of Silvia Christel, a mysterious French woman who claims to be an agent with the UAA. Silvia gives Travis official rank of 11 in the organization. Now, it's up to you to become #1. No More Heroes takes place in the city of Santa Destroy, and you are free to explore the town to your liking, taking on missions large and small to collect money and purchase new weapons as you work up towards the 10 main killing contracts. Gameplay is all about using your Beam Katana (via Wii remote) to defeat enemies.

Game Description: The setting is 1191 AD. The Third Crusade is tearing the Holy Land apart. You, Altair, intend to stop the hostilities by suppressing both sides of the conflict. You are an Assassin, a warrior shrouded in secrecy and feared for your ruthlessness. Your actions can throw your immediate environment into chaos, and your existence will shape events during this pivotal moment in history.

I have to hand it to Ubisoft. The people they've got in their PR department are marketing geniuses. They could sell refrigerators to people living on an iceberg, or a stack of Bibles to a group of atheists. Look at Assassin's Creed. The smooth operators behind the ad campaign have taken what is essentially a tech demo propped up by a rudimentary mission structure and parlayed it into one of the most anticipated titles of the season.