Originally Posted by Pedro
Take Two's full year results to Mar 13 make interesting reading. This is the company with perhaps the strongest stable of franchises.
The games themselves were madly profitable, if taken on their own terms. But 260M on Sales & Marketing and 150M on G&A (non-development staff salaries, rent, utilities, travel etc) looks to be a massive drag on the company. If you commit all that money to marketing and your game bombs, then you're in trouble.
Yeah, that is way too much for Marketing.
They need to cut down on the Cocaine and whores during their promotional meetings.