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Old 05-14-2013, 03:55 PM   #14
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Re: the videogame crash of 2013?

Take Two's full year results to Mar 13 make interesting reading. This is the company with perhaps the strongest stable of franchises.

Borderlands 2, meanwhile, shipped 6 million copies since September, NBA 2K13 shipped 5 million since October and Max Payne 3 shipped 4 million since last May. The company was quiet about sales of XCOM: Enemy Unknown.

Take-Two ended the year with a net loss of $29.49 million (19.01m), a significant improvement on last year's $108.82m (70.17m) deficit.

The games themselves were madly profitable, if taken on their own terms. But 260M on Sales & Marketing and 150M on G&A (non-development staff salaries, rent, utilities, travel etc) looks to be a massive drag on the company. If you commit all that money to marketing and your game bombs, then you're in trouble.
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