For those who don't know, PETA (People for the Ethical Treatment of Animals) has taken on Nintendo and Super Mario because Super Mario 3D Land for the 3DS features a Tanooki suit. According to PETA, this as good a time as any to call attention to the plight of the adorable tanuki.
In what has become typical PETA fashion, the organization has commissioned a pretty terrible flash-based "game", bathed a beloved primary-colored video game character in blood and attached disturbing video to further drive home their point.
A lot of it is tongue in check but you have to wonder if stunts like this don't just turn off more people that they could ever "enlighten".
Source: PETA
I can understand wanting to
I can understand wanting to get the message out to save the tanuki. I even agree with their position on wearing fur.
But I cannot understand the attacks aimed at Nintendo and the Mario franchise. At what point is it stated that the tanooki suit is actually a skinned tanuki? I was always under the impression that it was just that, a suit.
I went as a lion for Halloween when I was a child. Little did I know that meant I supported the skinning of lions.
It seems to me like this was just an attempt to get more media coverage by attacking a well-known corporation and franchise.