The first step was of course the recent price drop of the Xbox 360 Arcade. Still, this next move is so counter to what the typical Xbox 360 owner wants that you wonder if Microsoft is willing to endure any kind of backlash just so it can grab some dollars from the Wii crowd. The transitioning period that Microsoft talks about is bound to be even longer than necessary since there wasn't a media onslaught similar to what Nintendo did for the Wii. As it is, Microsoft is expecting core gamers to just deal with it when this new "Xbox Live Experience" (and a recent price drop) tempts casual gamers to come play with the hardcore crowd.
"Dubbed the new "Xbox Live Experience," this re-launched service...really does seem to have something for everyone: an easy-to-use graphical interface complete with deeply customizable avatars that casual players will enjoy, and all kinds of new functionality that will actually reward the dedication of the hard-core Xbox player. Microsoft readily admits that there may be a bit of a transition period for those core players--a time during which a lot of griping might be heard--but the company fully expects a gradual realization on the part of those players that the new service takes the existing Xbox Live and adds all kinds of new community and interactive functions to it."