It's not often that you get to play a part—however small—in the development or marketing of a game. BioWare is giving fans such an opportunity. Illustrating one of the ways social networks are actually useful, BioWare has launched a promotion where fans can vote via Facebook, on the "default female Shepard" that will be used in Mass Effect 3. Fans get to chose from six different looks—actually it's just different faces while the bodies remain the same—and you vote by liking the image that you want to see win.
Not surprisingly, the blond Shepard is in the lead with the non-traditional female characters trailing far behind. Not that I am complaining. If that is what the fans are voting for then so be it. It would be nice to see some variety in the characters in videogames these days and if you are like me you are voting for Shepard 4 or Shepard 5.