When I went to CBS.com this morning, I was surprised to see this massive collapsing flash ad for the Nintendo DS title Hotel Dusk Room 215:
"Touch Generations" may be a marketing term for Nintendo's attempt to broaden the base of people of videogames beyond, but it is refreshing to see a company put its money where its mouth is. Not only did they create a innovative game that Nintendo is calling an "interactive mystery novel" and played by holding the DS like a book, but they are also marketing it to the mainstream CBS network audience, which is traditionally known to skew more toward the geriatric end.
I give this marketing campaign for Hotel Dusk Room 215 an "A."
Somewhere between all the gaming, Chi some how managed to finish high school and get into the New York Institute of Technology. At the same time, Chi also interned at Virtual Frontiers, an Internet software consultancy where he learned the ways of HTML. Soon after acquiring his BFA, Chi went on to become the lead Web designer of the Anti-Defamation League. During his tenure there, Chi was instrumental in redesigning and relaunching the non-profit organization's Web site.
Today, Chi is the webmaster of the American Red Cross in Greater New York and somehow managed to work through the tragic events of September 11th without losing his sanity. Chi considers GameCritics.com his life's work and continues to be amazed that the web site is still standing after the recent dotcom fallout. It is his dream that GameCritics.com will accomplish two things: 1) Redefine the grammar of videogames much the same way French film critic Andre Bazin did for the art of cinema and 2) bring game criticism to the forefront of mainstream culture much the same way Siskel & Ebert did for film criticism.
Latest posts by Chi Kong Lui (see all)
- Fraud Alert: Pete Smith, Content Producer - September 9, 2014
- Observations from PAX East 2012: What’s old is new again - April 12, 2012
- Observations from PAX East 2012: Are video game gimmicks finally maturing? - April 11, 2012